IMAGO 1960–1971 is the volume that fully reconstructs the story of IMAGO, the magazine published in Milan between 1960 and 1971.
Originally conceived as the house organ of Bassoli Fotoincisioni by Raffaele Bassoli, with art direction by Michele Provinciali, IMAGO went far beyond corporate communication. It became a space of visual and typographic experimentation at the heart of 1960s Milan.
Across fourteen issues, IMAGO evolved into a free cultural platform where leading figures of Italian design — from Max Huber to Bruno Munari, from Armando Testa to Pino Tovaglia — entered into dialogue with writers and critics such as Dino Buzzati and Mario Soldati.

The challenge

To convey the complexity of a magazine born as a technical and promotional tool that became an autonomous cultural laboratory.
To highlight its typographic and printing details without reducing the book to a mere archival reproduction.

The solution

An editorial project that foregrounds the materiality of print — clichés, halftones, overlays, reproduction tests — while maintaining structural clarity and precision.
The book becomes not only documentation, but a reading device: a system that makes visible the technical mastery and experimental freedom that made IMAGO a singular chapter in the history of Italian graphic design.