AIKU is the research center of Fondazione Università Ca’ Foscari connecting cultural and creative organizations with management expertise. A working space between art and business.
We designed the logo and visual identity starting from the idea of connection.

The challenge

To represent the relationship between two different fields without relying on obvious symbols or decorative metaphors.
To build an identity that is clear, institutional and contemporary.

The solution

The mark is built from the intertwining of two elements that meet and support each other.
A simple form that makes the relationship between culture and business visible.
An essential sign, conceived as a system.