Giro Giro Tondo. Design for Children is the tenth edition of the Triennale Design Museum, exploring the relationship between design and childhood. The exhibition presents Italian design history through a plurality of perspectives, bringing together furniture, graphics, toys and architecture in dialogue with the world of children.

We developed the institutional communication and the graphic design of the exhibition, building a visual language capable of balancing curatorial rigor with a playful dimension. The system was conceived to engage different audiences while maintaining clarity and coherence within a complex exhibition structure.

Rather than adopting a naïve or decorative tone, we worked on lightness as a design value — echoing the approach of designers such as Bruno Munari, Enzo Mari and Ettore Sottsass. Typography, colour and composition were carefully calibrated to support the narrative without overpowering the exhibition design by Stefano Giovannoni.

The result is a clear and flexible visual system that reinforces the exhibition’s identity while leaving space for objects, stories and interaction.